JSW MG Motor India’s Windsor EV has taken the electric car market by storm, quickly becoming the best-selling EV in the country. But with its growing popularity, MG has now increased the prices of the Windsor EV across all variants. If you were planning to buy one, here’s everything you need to know about the price hike and what the Windsor EV still offers.
MG Windsor EV Price Hike: How Much More Do You Have to Pay?
Launched on September 11, 2024, the MG Windsor EV initially came with introductory pricing, which was valid until either 10,000 units were sold or December 31, 2024 — whichever came first. With the benchmark being achieved in just three months, MG has now increased the price by ₹50,000 across all three variants. Here’s the updated pricing:
- Excite Variant: ₹14 lakh
- Exclusive Variant: ₹15 lakh
- Essence Variant (Top-End): ₹16 lakh
Additionally, MG has discontinued the free charging benefit via the MG e-Hub app.
Why Has MG Windsor EV Become So Popular?
The MG Windsor EV has been a game-changer in the Indian EV market. It has consistently topped sales charts, becoming the highest-selling EV for three consecutive months:
- October 2024: 3,116 units
- November 2024: 3,144 units
- December 2024: 3,785 units
With over 10,000 units sold in just three months, the Windsor EV has outperformed competitors from Tata, Mahindra, Hyundai, Kia, and others. This massive success can be attributed to its Battery-as-a-Service (BaaS) model — a unique offering that allows customers to buy the car without the battery and pay for battery usage separately.
But How Does the Battery-as-a-Service Model Work?
Instead of purchasing the battery outright, customers can opt for a subscription model where they pay ₹3.9* per kilometer with a minimum monthly usage of 1,500 km. This means:
- Minimum monthly payment: ₹5,850
- Significantly lower upfront cost for the car
- Ideal for metro city users with high daily commutes
This innovative approach has made the Windsor EV more accessible and contributed significantly to its impressive sales figures.
MG Windsor EV: Power, Range, and Charging
The Windsor EV is powered by a 134 hp electric motor producing 200 Nm of torque. It comes with a 38 kWh battery pack, offering a claimed range of 332 km across all three variants. For charging, users can choose between DC fast charging, AC fast charging, AC regular charging.
MG Windsor EV Comfort and Convenience Features
MG has packed the Windsor EV with premium features, ensuring a comfortable and tech-savvy experience:
- 15.6-inch touchscreen infotainment system with Android Auto & Apple CarPlay
- 8.8-inch digital driver display
- Panoramic sunroof
- Electrically operated tailgate
- Automatic climate control
- 18-inch diamond-cut alloy wheels
- Soft-touch materials and wooden finish interiors
- 9-speaker Infinity sound system
- 6-way power-adjustable driver seat
- The rear seats offer 135-degree recline, providing a sofa-like seating experience, a feature not offered by any other brand in this segment.
MG Windsor EV Safety Features
Safety remains a priority with the Windsor EV, featuring:
- 6 airbags as standard
- ISOFIX child seat anchors
- 360-degree camera
- Electronic parking brake with auto hold
- All 4 disc brakes
- Tyre Pressure Monitoring System (TPMS – Direct)
- Rear parking sensors
Key Highlights of the MG Windsor EV
- Lifetime battery warranty for the first owner; 8 years / 1,60,000 km for subsequent owners
- Glass Antenna
- 604 liters of boot space, one of the largest in the segment
- Flush-fitting door handles and illuminated front MG logo
- PM2.5 air purifier for enhanced cabin air quality
Is the MG Windsor EV Still Worth It After the Price Hike?
Despite the ₹50,000 price hike, the Windsor EV remains an attractive choice in the Indian EV market. With its stylish AeroGlide design, premium features, strong performance, and flexible battery ownership model, it continues to offer excellent value.
For those considering an electric SUV, the Windsor EV still stands out as a compelling option, whether you opt for the standard model or take advantage of the Battery-as-a-Service (BaaS) plan.
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